It’s been fun watching the EverQuest Next news and reactions at SOE this year; after several development reboots, Sony finally showed off the latest direction of the venerable MMO title. For those who are not completely up to speed where EverQuest (EQ) fits into MMORPG history, it was the big MMO on the block after Ultima Online, but before World of Warcraft (WoW). It was known as EverCrack in its early days due to the addicting lure of a vast world with lots of stuff to do in-game. Later days brought EverQuest 2, but that wilted before the might of WOW polish and popularity. EQ and EQ2 have hung in there quietly all these years, while WoW has gone on to become the MMO standard. But Sony has been working on this new version for awhile now, and last year they announced they were going back to the drawing board with the game, with SOE president John Smedley basically saying it was too much of the “same old, same old.” Sony wanted to do something revolutionary with the next version of EverQuest, not a simply polish of old engines and ideas.
With World of Warcraft adding an in-game store, or cash shop, one of last bastions of pure subscription MMORPGs is yielding to market forces and testing the micro-transaction model. There’s no indication that the WoW subscription is going away completely, but it seems today that the line between using in-game money and real money to purchase virtual items (cosmetics, potions, mounts) is becoming increasingly blurred. Purists complain that adding an in-game store breaks immersion in the game world, with filthy real-world lucre polluting and destabilizing the in-game marketplace not to mention adding dollars or pounds to silver or gold piece in-game currencies. But can the in-game store be made palatable, or even “immersive?”